Always Curious

Outside client work, I use AI to practise art direction and test ideas across styling, composition, lighting and world-building.

These self-initiated projects begin with a clear visual point of view. AI helps me explore quickly, but the focus remains on making work that feels considered, distinctive and art directed.

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I also run AI workshops for my team, sharing practical workflows and encouraging more confident, creative use of emerging tools.

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Below is a selection of recent speculative work and ongoing experiments in AI-powered creative practice.